Market Research Services

CU Village understands that marketing research isn’t just analyzing data, it’s turning it into information you can use to make effective business decisions. Our Market Research Services specialists will work with you to develop research studies, giving you all the details you need to identify key performance measures for your credit union. These details will help you develop future marketing growth strategies for your organization.

Watch the training video below to learn how to execute successful research for your credit union:

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Our professional researchers will develop your questionnaire, analyze the data and provide a thorough report of their findings. We offer two turnkey research packages to meet your specific objectives and are geared to fit any budget:

• The Essential Package includes four mail research study options, with your choice of a 2- or 4-page questionnaire, as well as online survey studies. Research study options:
  
  
  • Member Satisfaction Assessment
  • Brand Perception & Awareness Analysis
  • Member Retention Analysis
  • New Member Motivation Analysis
     
• The Enhanced Package takes your research to the next level by incorporating phone methodology or exploratory focus groups. Research study options:
  
  
  • Awareness & Attitude Analysis (Member Only and/or Total Market)
  • Key Driver Analysis
  • New Product/Service Assessment

We can also help you get an in-depth understanding and knowledge of your membership with our Member Analysis Reports.  They use your credit union’s current database to create a thorough member analysis to help you develop accurate and productive marketing plans.

Custom studies and focus groups are also available to meet your definitive research needs that require more in-depth exploration. We can also create a pricing plan tailored to meet your credit union’s needs.

To learn more about what Market Research Services has to offer, click here to read our brochure.

Discover how CU Village and our Market Research Services can help your credit union make more effective business decisions. Call 800.262.6285 or email csr@cu-village.com for more information.